Mira Loyalty Program Management: With/without card-based Loyalty Management System

Mira Loyalty Program Management is a loyalty management system for the banks, merchants and companies to retain their loyal customer base.

The program is flexible having campaign management module to enable the companies to create their own campaign to attract new customers or to retain their existing customers.

The summary of the Benefits to the Merchants is;

• Increase in Number of Customers
• Increase in Sales Volume
• Customer Retention – Loyal Customers
• Merchant-specific Campaigns
• Cross-campaigns
• Synergy of Participating in a Loyalty Chain

The summary of the Benefits to the Card Issuer/Bank is;

• Attract New Customers
• Acquire New Customers with Shopping and Spending Attitudes
• Attract New Merchants
• Higher Activity Rates and Higher Volume
• Sustainable and Increased Fee Income
• A Tool to Create Cross-selling
• Having a Loyal Merchant base
• Having a Loyal Customer base

The summary of the Benefits to the Customers is;

• Easy to Use
• Easy to Earn Bonus
• Earning Bonus from one Merchant and Spending at Another
• Spend More – Earn More
• Special Promotions/Campaigns
• Respect

The system supports ISO 8583 messaging standards with the following Transaction Set;

• Sales with/without using Bonus
• Bonus Inquiry
• Settlement with/without Batch Upload
• Void
• Special Refund with the exact Bonus values Refunded
• Reversal